The effect of perspectives in food pictures on unhealthy food choices

Consumers choose less unhealthy food when seeing pictures of shot in a top perspective vs. diner’s eye perspective. These two commonly used perspectives respectively show the vertically downwards, or mimic viewing point person sitting at table, looking front them on table. Although both are frequently pictures, consumers more to their from We that lower familiarity with (vs. perspective) decreases product vividness and subsequently lowers consumers’ need for instant gratification. Hence, is chosen.